Post by cocolipid on Feb 28, 2024 5:49:14 GMT
Anyone who owns a site knows that SEO ranking factors are fundamental elements for achieving good positioning on search engines. The meta description does not directly affect Google's algorithm for appearing in the SERP results. So why is it useful to insert the meta description in WordPress ? Meta descriptions aim to increase the click through rate (CTR), i.e. the ratio between users' views and their clicks. We'll talk more about it later. We usually see snippets in search results . These are composed of a title and an address (URL) followed by a text string , the meta description, which appears below the result describing the contents. The WordPress platform offers a tool to add these fundamental elements (the title tag , the URL and the meta description tag ) that make up the box that appears in the search results. We are talking about Yoast SEO. But let's go in order.
What is meta description The meta description is an HTML element Peru Phone Number that helps describe and summarize the contents of your web page. Search engines show this snippet of text in search results under the title tag , which is the link to your page. This is the text that will appear within the source code of the pages: <meta name= “description” content= “Description of your page” /> But how does this code appear in the standard view? Below you can see an example of the structure of the snippet composed of the title tag, the URL and a short summary paragraph, the meta description. example snippet An example of a snippet If the title of your page helps to understand what the main topic is, the meta description helps to make it clear to users what the content is about. When the user reads a well-written meta description and finds it engaging, he is more inclined to enter the page.
The meta description therefore facilitates final conversions because it persuades the user to click on your result. So far we have only talked about the display of the description in search results but it can also appear on social networks such as Facebook, Linkedin and Twitter. Here too, the importance of presenting an attractive text that strikes the reader is fundamental. In fact, social media is an excellent starting point for getting traffic . We will delve deeper into the topic later. How long should the meta description be? Before 2017, meta descriptions could consist of a maximum of 160 characters but subsequently Google gave the possibility of using up to 320 characters. In mid-2018, however, the search engine shortened the length of the meta description again. The well-known web company has made it known that the text strings are created automatically from the content of the page and do not have a defined length .
What is meta description The meta description is an HTML element Peru Phone Number that helps describe and summarize the contents of your web page. Search engines show this snippet of text in search results under the title tag , which is the link to your page. This is the text that will appear within the source code of the pages: <meta name= “description” content= “Description of your page” /> But how does this code appear in the standard view? Below you can see an example of the structure of the snippet composed of the title tag, the URL and a short summary paragraph, the meta description. example snippet An example of a snippet If the title of your page helps to understand what the main topic is, the meta description helps to make it clear to users what the content is about. When the user reads a well-written meta description and finds it engaging, he is more inclined to enter the page.
The meta description therefore facilitates final conversions because it persuades the user to click on your result. So far we have only talked about the display of the description in search results but it can also appear on social networks such as Facebook, Linkedin and Twitter. Here too, the importance of presenting an attractive text that strikes the reader is fundamental. In fact, social media is an excellent starting point for getting traffic . We will delve deeper into the topic later. How long should the meta description be? Before 2017, meta descriptions could consist of a maximum of 160 characters but subsequently Google gave the possibility of using up to 320 characters. In mid-2018, however, the search engine shortened the length of the meta description again. The well-known web company has made it known that the text strings are created automatically from the content of the page and do not have a defined length .