Post by Writing AI and the future of m on Jan 4, 2024 10:09:18 GMT
In April 2021, Apple strengthened App Tracking Transparency with the release of iOS 14.5, and in July 2023, Google finally implemented a policy to block the use of third-party cookies in Chrome, which had been postponed for two years. As soon as they started doing it, people started talking about the end of performance marketing, which had been an important axis of digital marketing campaigns. In fact, Criteo, which was the first to introduce retargeting advertisements to the market and has grown into a unicorn in the adtech field and was providing a wide range of services based on data from 75% of online users around the world, saw its operating profit turn negative this year. Meanwhile, OpenAI released ChatGPT3.5 in November 2022 and ChatGPT4.5 Pro in October 2023, and Google released Google's Multimodal (Google Multimodal), which received a score that surpassed that of human experts in a benchmark test in December 2023. Multimodal AI Gemini was announced and integrated into Google's AI service Bard.
These movements of big tech are causing irreversible changes in marketing. Experts say that as retargeting campaigns become more difficult in the cookieless era, companies must have the ability to secure and utilize first-party Special Datadata and zero-party data as part of the countermeasures, and strengthen D2C (Direct to Consumer) channels and on-media channels. Emphasize that you do it. In this situation, corporate marketers need to build content assets that can provide consumers with the information and creative they want, as well as SEO (Search Engine Optimization) that can provide this on the channel where consumers want it, when they want it.
There is a high level of interest. [Increasing interest in “SEO” confirmed by Google Trends] English expression corresponding to search engine optimization What is SEO from Search Engine Optimization? SEO allows search engines to easily discover (discover) websites and web pages, read them without exception (crawling), index them with the correct topic (indexing), and expose them at the top of the search results page (ranking), thereby naturally attracting It refers to a series of operations that improve the structure and content of a website or web page by considering the characteristics of related search algorithms to increase the quantity and quality of traffic.
These movements of big tech are causing irreversible changes in marketing. Experts say that as retargeting campaigns become more difficult in the cookieless era, companies must have the ability to secure and utilize first-party Special Datadata and zero-party data as part of the countermeasures, and strengthen D2C (Direct to Consumer) channels and on-media channels. Emphasize that you do it. In this situation, corporate marketers need to build content assets that can provide consumers with the information and creative they want, as well as SEO (Search Engine Optimization) that can provide this on the channel where consumers want it, when they want it.
There is a high level of interest. [Increasing interest in “SEO” confirmed by Google Trends] English expression corresponding to search engine optimization What is SEO from Search Engine Optimization? SEO allows search engines to easily discover (discover) websites and web pages, read them without exception (crawling), index them with the correct topic (indexing), and expose them at the top of the search results page (ranking), thereby naturally attracting It refers to a series of operations that improve the structure and content of a website or web page by considering the characteristics of related search algorithms to increase the quantity and quality of traffic.